I had no idea "shepardize" was a word - or that fish had ear bones.
As for the demographics, I'd like to know if they *did* a psychological survey or something on who they polled? I mean, seriously - how do they *know* those women are desperate for a family? Is it because there's evidence (besides buying fig newtons) to back it up or is it simply because they're women in a prescribed "child-bearing" age? And the men....same thing. All the men feel abandoment issue?
I've seen one of these ads, I think. It used to make me smile...I liked fig newtons previously, and don't buy them more now than I ever used to. But, I can say for sure that *I* am not desperate to have a family - and I'm in that 18-35 age range. Perhaps I'll stop buying them...they're good, but they ain't *that* good.